AI Agents
Athora: AI Legal Check for marketing content
Athora, an international insurance organisation, publishes thousands of product and campaign texts across multiple markets. Manual legal reviews slow time-to-market, increase costs and create risk when non-compliant claims go unnoticed. Together we built an AI-driven legal compliance workflow.
Athora is an international organisation that publishes thousands of product descriptions and campaign texts across multiple markets. Local advertising regulations and consumer protection legislation vary by country — and manually reviewing all that content for legal compliance is complex, time-consuming and costly.
The risk of manual legal review
Manually checking marketing content for legal compliance is an inherently scaling problem. As the volume of content grows — more products, more markets, more campaigns — the review burden grows exponentially. Manual reviews slow time-to-market, increase costs and create risk when non-compliant claims go unnoticed.
For Athora, operating in multiple European markets each with its own regulatory framework, this was a structural challenge.
An automated compliance workflow
Together with Athora we implemented an AI-driven legal compliance workflow that automatically scans and validates text content before it is published. The system analyses claims, disclaimers and promotional material against pre-defined legal frameworks and market-specific regulations.
The tool:
- Flags high-risk language in real time — before publication, not after
- Signals missing disclosures that are legally required per market
- Identifies non-compliant phrasing based on local consumer protection law
- Integrates into the publication process: content that is not compliant does not go live
Faster to market, lower risk
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We can now publish content faster while being confident that everything is legally correct.
The implementation has direct impact on both speed and risk management:
- Up to 70% less manual legal review — the AI system filters out the obvious issues
- Faster approvals: Compliance checks run in parallel with the content process rather than after it
- Consistent compliance level across all markets and content types
Compliance as part of the creative process
The biggest difference is not the time saved, but the shift in process: compliance is no longer a brake at the end of the pipeline, but an integral part of content creation. Teams know immediately whether their copy is compliant — and can adjust on the spot.
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