Automating SEO content
Acties.nl: AI content automation at scale
Acties.nl processes information from more than 1,000 webshops daily to publish discount codes, offers and SEO content in 8 languages. Manually retrieving and writing that content was time-consuming and unscalable. Together we automated the entire production process with AI.
Acties.nl is a platform for discount codes and offers that processes information daily from more than 1,000 webshops. The challenge: retrieving, verifying and converting all that information into publication-ready content in 8 languages — every day, at scale.
An editorial model that had reached its limits
Acties.nl started as an editorially driven platform: staff manually searched for discount codes, wrote copy and published it on the site. That worked well at a small scale, but as the platform grew to cover more webshops and more markets, the approach became unsustainable.
Producing more than 1,000 content items per day, in 8 languages, from 5 information sources — that is no longer editorial work. That is a data problem.
Fully automated content production
Together with Acties.nl we built an AI-driven workflow that automates the entire production process:
- Website analysis: AI analyses the websites of 1,000+ webshops to find new deals
- Code verification: The system automatically checks whether discount codes are still valid
- SEO content: Publication-ready SEO content is generated for every page and landing page
- Newsletter analysis: Incoming email newsletters are automatically scanned for new content
From editorial to data-driven
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AI has fundamentally changed our business model — we can now compete on scale rather than on manual effort.
The impact of the automation extends beyond efficiency:
- 5 information sources are continuously monitored and processed
- 8 languages are automatically served from a single workflow
- 1,000+ content items per day are generated without manual intervention
- The business model has been transformed from editorial to fully data-driven
Scalable and international
The automation has enabled Acties.nl to scale internationally — adding new markets no longer means hiring new editors, but simply adding a new language configuration to the system.
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