Generating on-brand visuals
InShared AI Visual Content Generation
InShared uses a puppet character across all their marketing: social posts, ads, newsletters and campaigns. Every visual used to require a designer (2+ hours), brand manager approval (1 day), and often revisions (1-2 additional days). Together with Mach8 we built an AI platform that lets the marketing team create visuals themselves.
InShared features a recognizable puppet character across all their marketing communications — from social posts and ads to newsletters and campaigns. Every visual required a designer, brand manager approval and multiple rounds of revisions. This made it nearly impossible to produce content at the volume and speed that social media demands.
The problem: the designer as a bottleneck
Every time the marketing team needed a new visual — an Instagram post for an anniversary, a banner for a limited offer, an animation for a campaign — the request had to go through a long chain: briefing the designer, waiting for a first draft, giving feedback, revisions, approval. Two to three days per visual was the norm.
For a brand that needs to be as visually consistent as InShared, with an iconic puppet character appearing across every channel, this created structural delays. The team simply could not react fast enough to trends or campaign moments.
The solution: an AI-powered visual platform
Together with InShared we built an AI platform for visual generation. The marketing team can now create on-brand puppet visuals themselves, in minutes. Built-in safety rules, brand guidelines and quality checks ensure every output is consistent — no designer bottleneck, no approval delays, full creative control for the team.
The platform runs on InShared's own brand assets and style rules. The AI system understands how the puppet character should move, which colours and typography fit the brand, and which composition works for each channel. The team fills in a short brief and receives multiple options within minutes.
Results that speak for themselves
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We can now react lightning-fast to current moments without depending on the design schedule.
The platform transformed how InShared's marketing team works:
- 90% cost reduction on AI-generated brand visuals versus traditional designer workflows
- From 2-3 days to under 30 minutes per visual asset
- The team has retained full creative autonomy while brand consistency is guaranteed
Scalable brand content
What was once a costly and time-consuming process is now a self-service tool for the team. InShared can now produce campaigns at the pace that social media demands — consistent, on-brand and without the traditional designer bottleneck.
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