Beautyplaza manages more than 1,000 beauty products — from luxury hair care to make-up and fragrances from brands like Kérastase, Redken and more. The existing product descriptions were sparse: 40-120 words, no SEO structure, no persuasive copy. Writing high-quality descriptions for all products in 7 languages manually was simply not feasible.
The problem: basic data, no content
Beautyplaza had basic information for every product: product name, brand, type and a short description. But for a webshop that needs to compete on SEO and conversion, that is not enough. Rich product pages with features, benefits, usage instructions and CTAs are essential — but writing them manually takes thousands of person-hours.
For 7 languages, the task was unrealistic without automation.
An AI workflow for complete product descriptions
Together we implemented an AI content workflow that transforms basic product data into comprehensive, SEO-optimised descriptions. The workflow generates descriptions of 220+ words with an HTML structure that integrates seamlessly with the webshop.
Every description includes:
- Features and benefits: Specific product advantages translated into reader-friendly copy
- Usage instructions: How the product is used, tailored to the product type
- CTAs: Compelling calls-to-action that drive conversion
- SEO structure: Headings, keywords and text length optimised for search traffic
Lower costs, more content, better quality
“”We now produce more descriptions in an afternoon than we used to write in a month.
The results are immediate and measurable:
- 90% cost reduction on AI-generated descriptions versus manual copywriting for 200+ products
- 5x more content: From 40-120 words to 220+ words with full SEO structure
- Consistent quality across all product pages and languages
From product catalogue to content strategy
The implementation has enabled Beautyplaza to view its product catalogue as a content strategy. Every product now has a comprehensive page that contributes to organic search traffic — in 7 languages simultaneously.
