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Scalable content using Gen-AI

Scalable content using Gen-AI

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A standardized, AI-driven content engine that turns merchant newsletters and pages into verified deal posts and SEO copy—so regional teams can publish fast, accurately, and at scale.

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A standardized, AI-driven content engine that turns merchant newsletters and pages into verified deal posts and SEO copy—so regional teams can publish fast, accurately, and at scale.

The challenge

Acties.nl wanted to accelerate content creation across many regions without relying on a large, centralized editorial team. Markets needed fresh, localized deals every day, but manual research, writing, and QA were slow and hard to keep consistent. The result: missed opportunities, uneven quality, and a ceiling on international growth.

Regional teams can publish verified, localized deals on their own—fast. It feels like we added a full content desk overnight.

CEO Acties.nl

Opportunity for shoppers & partners

Shoppers expect trustworthy, up-to-date deals with clear context. Merchants want their offers surfaced quickly and consistently. A reliable automation layer could serve both: more complete coverage for users and a repeatable path for partners to reach audiences in every market.

Innovative solution through Generative-AI

We designed a full pipeline that automates the heavy lifting—ingesting sources, drafting content, verifying accuracy, and publishing with guardrails. The system keeps humans in control, but removes the repetitive work that slows teams down.

How it works

Ingest • Parse merchant newsletters and announcements • Crawl merchant websites; monitor hundreds of webshops for new/updated deals • Collect competitor signals for context and gaps

Generate • Produce SEO page copy, short-form blocks, and “tips & tricks” from approved prompts/templates • Localize tone and terminology per market to maintain brand consistency

Verify (guardrails) • Enforce unique-deal and policy checks before anything can go live • Automated fact/rule checks + spot human reviews on exceptions • Continuous reliability improvements (scraper stability, verification accuracy)

Publish • A lightweight, containerized service integrates into existing infrastructure • Teams can schedule or trigger pushes per market—and see status at a glance

What users experience

Shoppers see fresh, relevant offers that are actually valid—complete with helpful tips that make decision-making easier. The pages load with consistent structure and clear language, so users can scan quickly or dive deeper when they want.

Value to the client

Acties.nl shifted from a redaction-driven model to a data-driven publishing engine. The result is a scalable way of working: higher throughput, tighter quality, and a repeatable playbook for launching and operating new markets. Operational load drops while output—and measurable acquisition efficiency—go up.

Why it matters

As deal volumes and markets grow, consistency is everything. By combining curated data sources, tuned prompts, and strict verification, Acties.nl delivers trustworthy content at the pace users expect—without sacrificing brand standards. It’s a foundation for sustainable international growth, built for speed and reliability.

  • Hours → seconds for routine tasks; ~90% less manual work for editors

  • 500+ posts/day sustained output with consistent quality

  • Active in multiple markets already, with a clear path to expand further

  • €0.69 CPL for a leading beauty brand—best in their mix at the time

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